UOMA Beauty - Launch Campaign

Join the beautiful uprising. We launched UOMA with the aim to create a new era for beauty with the first truly Afropolitan campaign, rewriting the rules of inclusivity. Captured in Lagos, Sharon Chuter’s birth place - we cast our models locally and from the global diaspora - understanding that diversity goes beyond shade availability. Directed by Meji Alabi, the brand film captured the essence of UOMA - a tapestry of colour and rhythm, beginning and ending with joy and celebration. The results: half billion organic impressions in first 3 months. ”An electrifying campaign… the very definition of diversity” - Pulse ”UOMA Beauty is showing how to launch a brand in 2019” - Glamour Photographer - Nadine Ijewere Director - Meji Alabi Stylist - Nathan Klein Production - Spring