When Self-portrait decided to bring affordable luxury to Mayfair by opening their first physical store they turned to Spring to help drive awareness to the official launch.
We announced the new store opening by teasing its landmark location through a campaign working across digital and print. The key to a successful tease and launch campaign is in own able storytelling. Set in Albemarle Street, the home of art and high fashion – where new and old live side by side, we shot a series of candid reflecting the accessibility of the brand with street signs and landmarks in the background to give a sense of place.
In the week leading up to the store opening the brand’s Instagram featured images and short films of a model running errands in the Mayfair neighbourhood. At the same time, a series of fly posters featuring Self-Portrait SS18 campaign and millennial-inspired copy inviting to drop by was displayed across key London areas.
Companies
Self-Portrait
- Fashion and Textiles