I am a graduate of London College of Fashion,
University of the Arts London, where I received a Masters in Fashion Journalism with distinction.
My professional career spans Journalism, PR and a Junior Copywriter role at the celebrated creative agency Spring Studios.
I am based in London and always looking for new stories.
Projects
- PRETTY FACE magazinePRETTY FACE is a beauty magazine for the low maintenance girls that love beauty as much as they love themselves. It explores our intimate relationship with our body and flaws and the first issue opens the conversation about (im)perfection. PRETTY FACE was developed as a final project for my Masters in Fashion Journalism at London College of Fashion.
- Self-PortraitWhen Self-portrait decided to bring affordable luxury to Mayfair by opening their first physical store they turned to Spring to help drive awareness to the official launch. We announced the new store opening by teasing its landmark location through a campaign working across digital and print. The key to a successful tease and launch campaign is in own able storytelling. Set in Albemarle Street, the home of art and high fashion – where new and old live side by side, we shot a series of candid ref
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Projects credited in
- UOMA Beauty – Branding and Campaign LaunchUOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. We worked with Sharon throughout 2018 and 2019 to bring her vision for a disruptive beauty brand to life – fro
Work history
Junior Copywriter
London, United KingdomFull Time
F
F
Freelance JournalistFreelance
London, United KingdomFreelance
Contributing writer for Vogue Portugal and Diario de Noticias
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Skills
- Fashion
- Events
- Lifestyle
- Travel
- Blogs
- Online
- Creative
- Human Interest
- Entertainment
- News
- Media
- Popular Culture
Education
MA Fashion JournalismUniversity of The Arts London (UAL)
- London, United Kingdom
Distinction