Sophia Webster

Selfridges Pop-Up

A concession store in Selfridges' Shoe Galleries, Sophia Webster's AW13 presentation comes to life in a pop-up store showcasing the Selfridges buy. The outcome was a mini forest of 2m trees in pastel shades with birdboxes that housed the shoes, using imagery and props from the presentation as a backdrop for this fantasy store.

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Creative Director