Soulmutts

Soulmutts is a hypothetical campaign for an animal rescue charity as part of a final year university project to promote the adoption of rescue dogs. For this project my intention was to take a light-hearted and comedic approach as opposed to the sombre tones usually used in animal rescue campaigns to make the audience engage more with the content without using distressing imagery. It consists of 3 fictional dating profiles for dogs to find their perfect owner, and written as if the dog wrote the profile themselves.