South Western Railway Summer Campaign

  • Kat Davies

Working with the proposition ‘live big’, this integrated campaign was all about bringing summer destinations along South Western Railway’s network alive, in a larger than life way. This project meant me working with master creative visuals and assets handed over from WCRS Agency, and then designing out across a vast amount of print and digital formats. With two creative executions targeting customers traveling either in to, or out of London, collateral designed included out of home, digital out of home, press adverts (regional press, London Metro, London Evening Standard), on-station posters, onboard train adverts, digital display, website, CRM and social assets.

Companies

  • The Engine Group logo

    The Engine Group

    • Marketing & PR
  • WCRS logo

    WCRS

    • Advertising
  • S

    South Western Railway

    Skills