I'm Kat, a Graphic Designer from New Zealand, now based in East London. I have spent the last 9 years living & working in London both agency and client side, and as a freelancer. I'm an integrated designer with a background in print and dabble in a little motion graphics. I love multi-disciplinary projects which allow me the opportunity to work collaboratively with others in a team. Personable and diplomatic, I pride myself on building strong working relationships with both clients and agency peers alike.
Taking a positive and practical approach to projects, I am always trying to learn new skills, and as a freelancer, this makes me adaptable to new situations. I love a challenge!
Projects
- YO! Sushi brand rolloutIn September 2019, YO! Sushi underwent a major rebrand and the client asked myself and creative copywriter Gavin Lucas to create the definitive strategy, look, feel and tone of voice for YO!'s social channels in line with a new brand identity created by Zag, London. As a result of our close relationship with the client, we were asked to produce all kinds of collateral in the new brand look and feel along with their monthly social content – from menus, staff uniforms and product packaging, to in
- Headwater Travel BrochureHeadwater is a bespoke holiday company who specialises in walking and cycling holidays across the UK, Europe, the Mediterranean and Bermuda. Their holidays are tailor-made, and they focus on hand-picked accommodation and quality local cuisines. For their 2019-2020 Travel Brochure, the client was looking to completely redesign the look and feel of the brochure and make it feel more premium. The brief was to showcase their bespoke holidays, highlight the fantastic food and hand-picked accommodatio
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Work history
K
K
Freelance Graphic DesignerKat Davies Studio Ltd
London, United KingdomFreelance
Freelancing in Graphic Design roles, my specialty is print, but enjoy integrating digital & motion into my work, along with lots of social media. I have experience in and enjoy working on a variety of advertising and campaign projects, rolling out creative across multiple formats, brand identity, rebrand projects, through to marketing collateral, brochure work and a little art direction.
Recent freelance clients include Footlocker EU, YO! Sushi , wi5, McCann Health, Collective London, BeautySEEN, Clarivate Analytics, Stack Works, Capital & Regional, plus a number of independent and small businesses in the UK, NZ and Australia.
Design Lead & Studio ManagerThe Engine Group
- London, United KingdomFull Time
NuFu is Engine Group's onsite Agency, delivering creative and considered solutions directly to clients. As Design Lead and Studio Manager there, I:
- Designed a range of marketing and communications pieces for clients
- Provided Art Direction
- Acted as Brand Guardian
- Worked on and presented at agency creative pitches
- Worked closely with creatives, producers, account directors, designers and artworkers to deliver across day-to-day BAU, campaigns and ad-hoc projects
- Dealt directly with clients and key stakeholders to move work through the Studio team
- Managed client projects, creating cost estimates, timing plans, receiving briefs and attend kickoff meetings with stakeholders, allocating internal resource whose skillsets align to project requirements, briefing Designers and Artworkers, providing quality control and ensuring all design work is fit for purpose and aligns to brand guidelines
- Assisted with new account implementation, scoping client work and requirements at beginning stages to ensure the right talent and skillsets are provided
- Worked together with the Resource Manager to forecast and manage resource across the London Studio, across multiple clients and various integrated projects and BAU work
- Designed and led bespoke client "briefing training" workshops on the importance of a good brief, and best practice when briefing Agency and Designers
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Skills
- Indesgin
- Client Relationship Management
- Workflow
- Photoshop
- Creative Studio Management
- Design
- Agency Background
- Account Management
- Creative Design
- Conceptual Design
- After Efects
- After Effects
- Print Design
- Indesign
- Branding Design
- Brand Identity
- Campaigns
- ATL Advertising
- TTL Campaigns
- Art Direction
- Abobe Illustrator
- Adobe After Effects
- Adobe XD