YO! Sushi brand rollout

In September 2019, YO! Sushi underwent a major rebrand and the client asked myself and creative copywriter Gavin Lucas to create the definitive strategy, look, feel and tone of voice for YO!'s social channels in line with a new brand identity created by Zag, London. As a result of our close relationship with the client, we were asked to produce all kinds of collateral in the new brand look and feel along with their monthly social content – from menus, staff uniforms and product packaging, to in-store visuals, point-of-sale, advertising and OOH, both digital and printed.