Southwark South Design District

Southwark South Design District is the latest addition to the London Design Festival’s roster of renowned design districts for 2021. The Design District offers a cluster of events within a short walking distance of each other, enabling visitors to navigate events in Southwark South. Following the success of last year's Peckham Design Trail, the district will celebrate local design talent within the broader creative community of Southwark, South East London. By showcasing the impressive breadth and scope of creative output within the areas of Peckham, Old Kent Road, Camberwell and the surrounding areas, the Southwark South Design District aims to attract and inspire a new generation that may go on to define and eventually change the face of the industry. In 2020 the Peckham Design Trail was London Design Festival’s largest foray south-of-the-river. This year, the newly formed district will broaden the festival’s reach and accessibility even further, bringing together unique perspectives on design from one of London’s most vibrant, creative and multicultural communities, long home to talented individuals and collectives with a passion and appreciation for design.

We designed the brand to reflect the local area. A meandering line tracks journeys through and across all the venues of the district. Each instance of the line can expand and contract across printed and digital executions. Each year the brand system allows space for a gues pattern and a guest typeface which continuously refreshes, generationg new visual expressions. The guest elementes are submitted by the creative community of Southwark South.