I am a senior brand designer with over ten years of experience working for clients in the arts and culture, ESG and placemaking sectors. My superpower is bridging the gap between strategy and brand identity. I am a highly creative conceptual designer and project lead. I believe anyone can be inspired to design good systems and can come up with innovative ways of solving problems. My role is to facilitate and untangle complex briefs through lateral thinking. I’m a true believer that form should always follow function.
Projects
- Southwark South Design DistrictSouthwark South Design District is the latest addition to the London Design Festival’s roster of renowned design districts for 2021. The Design District offers a cluster of events within a short walking distance of each other, enabling visitors to navigate events in Southwark South. Following the success of last year's Peckham Design Trail, the district will celebrate local design talent within the broader creative community of Southwark, South East London. By showcasing the impressive breadth
- Inclusion and Diversity Report 2020Moloney Search was established in 1994 to enable clients to headhunt highly talented individuals into a wide variety of positions, rather than just the traditional preserve of the boardroom. The vision of the founder, Dr Curly Moloney, was to identify and develop a network of outstanding individuals and track these individuals throughout their professional years. Their reputation for professionalism and responsiveness is second to none in their Industry. They work for over 30% of the FTSE 100,
- Whitehouse University BrandingThe brief was to generate a new look for the school without ignoring their heritage. An identity that brings new youth and energy and disrupts the current Australian Design landscape. A brand that shows we are doing things differently, efficiently and in ways that are more creatively driven and much more en-trend.
- Art Fund RebrandInspired by Bruce Mclean's piece Pose Work for Plinths I, (1971) and using the plinth as a graphic device, the new brand identity is a system of typography an colour, used flexibly across all communications . Humour in tone of voice and a sense of playfulness have been retained from the brand strategy in visual form.
Work history
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Creative Directionlooms.world
London, United KingdomFreelance
Founderdesign bench studio
London, United KingdomFreelance
Studio Founder and Creative Director
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Skills
- Creative Branding
- Studio Management
- Art Direction
- Branding
Education
Bachelor of Arts (BA) Kingston School of Art
- London, United Kingdom