Brief
SOW is a new health focused fast-food restaurant in Soho, London. The name derives from the act of sowing seeds, underpinning the brand’s philosophy towards environmental consciousness and wellbeing.
We were tasked with developing and delivering both the branding identity and the interior design of the restaurant.
Solution
The logo evolved from a series of playful hand-drawn studies, which took cues from the circular forms present in traditional pottery. The purity and harmony of these shapes suggest values of integrity and wholeness, key to the brand’s philosophy.
Drawing from references of ceramic and clay, the colour palette features rich terracotta tones, softer nude hues and accents of black, which bring elegance and sophistication to the branding.
The interior design and the material palette brings warmth and texture to the scene, with raw plaster walls leading the visitor into the space and hues of rich red-clay setting a welcoming scene for the food offer.
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Thank you!
Project developed at Freehaus design & architecture studio
Project Tags
Companies
Skills
- Print Design
- Illustrator
- Indesign
- Photoshop
- Design
- Graphic Art
- Brand Design
- Branding
- Identity Design
- Branding Design
- Branding Identity
- Packaging
- Communication
- Visual Branding
- Visual Identity
- Visual Communication
- Concept
- Content Creation
- Content
- Logo Design
- Brand Guidelines
- Signage Design
- Print Campaigns
- Drawing
- Branding Experiential
- Web Design
- Graphic Communication
- Graphic Design