In September 2013 Tecné Collective developed the light art piece SP Reflections, to be show on the digital facade of the FIESP / SESI-SP headquarters, one of the most iconic buildings in Avenida Paulista and located at the heart of São Paulo.
From the 1950’s, São Paulo City demonstrated an intense urban grew, nowadays the fourth largest urban agglomeration in the world, and the effect of uncontrolled urbanization reflects in the city’s increasingly extreme weather. With this in mind, “VivaCidade Poéticas Socioambientais” (Socio Poetics) exhibition, curated by Marília Pasculli from Verve Cultural, presented an innovative proposal: to translate into digital language the pulse of life in the metropolis. In this context, national and international artists expressed in six digital works created exclusively for the platform, a critical engagement with regard to the excessive use of natural resources.
SP Reflections translated the climate change caused by the city’s inhabitants over the decades by creating organic movements of light and brightness in white, orange and red tones, combining real and updated data such as wind speed, temperature and air quality to create harmonious patterns.
“One data visualisation spectacle in orange tones conducted by organic rhythm” said Marília Pasculli, curator of the exhibition.
The light art piece was created by Tecné Collective using custom code built with Lighting Design Collective to control permanent light installations, including the Silo 468 in Helsinki and other upcoming light art pieces.
Furthermore, Gorka Cortázar, cofounder of Tecné Collective, taught the workshop “From High Definition to Light Art”, a 3 day theoretical and practical workshop which studied the differences between working with projections and high definition environments and light art and low resolution media facades.
CREDITS
VivaCidade: Poéticas Socioambientais
The Galeria de Arte Digital do SESI-SP (Social Service of São Paulo Industries) is a unique and permanent space to display projects destined only to cultural content and experimentations, located in FIESP/SESI Building – Avenida Paulista 1313, São Paulo. FIESP is the Federation of Industries of São Paulo Estate.
» sesisp.org.br/Cultura
Curated by Marília Pasculli
Produced by Verve Cultural | » vervesp.com.br
Installations:
Open Environment – Late!
Waterdrops – Music Technology Group
SCSD – Nina Valkanova & Moritz Behrens
In the Air – Nerea Cavillo & Martín Nadal
SP Reflections – Tecné Collective
Mimesis – memeLAB + Grão Filmes
Music: Oxyphal by Wyz Borrero – » soundcloud.com/wyzborrero