Brand identity concept for Jiaming Retail Space that celebrates wellness for its current and potential tenants. The brand needs to convey and understanding of the new way of working in the business sector.
With a focus on people and the three creatives themes of physical, mental and social. As well as a the creation of a brand identity and look and feel, we need to show how this could work within a simple brand structure ie. SPACE Canteen, SPACE Lounge etc.
It should express the quality and standards of Jiaming and enhance the working experience in Jiaming Properties.