I am an italian creative director and branding consultant with more than 10 years experience bringing brands to their fullest expression through identity, digital design, packaging, editorial design and production. Starting my career in Italy, I quickly realised I wanted to expand my curiosity. I headed to London to continue creating memorable designs to some of the city’s most notable design firms and publishing houses. I currently run my studio taking a bespoke approach to each project. I work with small-scale, customised teams to best meet my clients’ and projects’ needs. https://www.elsabenoldi.com/
- Fashion Futures - KSA, RiyadhFor the second edition of Fashion Futures, we’ve been asked to rebrand the entire event. We developed a new visual identity more futuristic and sleek. Inspired by this year’s theme ‘Building a New Fashion System’, we created a visual identity that combines textile forms and digital elements.
- SM ForumBrand identity concept for a trendy destination in the Xiamen (AMOY) China. SM Forum is the coolest place in town with social, culture and experiential at its heart. The brand celebrates unique experiences in shopping, entertainment and technology for customers. A place where people can gather to experience and exchange ideas.
- + spaceBrand identity concept for Jiaming Retail Space that celebrates wellness for its current and potential tenants. The brand needs to convey and understanding of the new way of working in the business sector. With a focus on people and the three creatives themes of physical, mental and social. As well as a the creation of a brand identity and look and feel, we need to show how this could work within a simple brand structure ie. SPACE Canteen, SPACE Lounge etc. It should express the quality and stan
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- Print Design
- Art Direction