Spark is a dating app made for smart people. We connect quality thinkers, one mind at a time. For young professionals, aged 25-35, living and working in London. Stereotypically, those who have an ‘obsession with success’ and are ‘plagued with loneliness’. Spark advertises to their audience during the mundane daily commute to and from work. We utilise the Transport for London facilities to publicise our marketing. Spark also have a comedic Instagram account which allows the brand to have an online presence among young professionals.