Spatium, SXSW,

Room-scale Fashion VR, 2017

A room scale VR and spatial audio experience inspired by Philip Treacy’s creation to showcase at SXSW 2017, working with photographer and director, Roland Lane. ‘Spatium’ brings together design, installation, VR, sonic immersion, hip-hop, house…and headwear. The experience comprises of four abstract scenes where Treacy’s original creation is rendered into a unique VR object that users can explore and interact with to progress through each sequence. In VR the hat becomes architecture – where the limitations of the physical no longer apply. The sonic environment of the piece features music composed by Hidden Spheres. The physical installation mirrors in real time what is experienced in the VR. The feed is streamed onto a set of screens, which enclose the space at eye-level.

Project Tags


  • S

    SXSW (South by Southwest)


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    VR, AR, XR Experience Designer, Creative Director, Producer
    Art Director