Spice Girls + MYFT

  • Amanda Tamalavičius Bahl

Management of 3 Brazilian influencers that travelled to Dublin to watch the Spice Girls concert and to generate content to the fashion brand MyFT. ​ Development and management of the project strategy for off and online media and all the travel details/agenda. MYFT is a brand focused on the Z Generation, having this in mind we launched the new collection with a trip to Dublin, taking three Brazilian influencers to enjoy the Spice Girls concert. All the communication and digital content was about the 90s and explore the city, generating engagement and brand awareness. We generated content for several weeks, aligned with the commercial/sales team. The brand sold out several looks in hours. Analysis and KPIs reports were generated to show the results of the campaign and to highlight insights about the experience.