About me

Multimedia journalist with solid experience in the fashion and beauty markets, having mainly worked in communications and marketing, focused on brand activation for press, consumers and influencers. Well-developed oral/written communication and presentation skills. Experience in social media plataforms, digital influencers and market trends, weekly reports with analysis and KPIs tracking. Ability to deliver projects on tight deadlines.

QuestionsProjectsExperienceTeam

Projects

• Spice Girls + MYFTManagement of 3 Brazilian influencers that travelled to Dublin to watch the Spice Girls concert and to generate content to the fashion brand MyFT. ​ Development and management of the project strategy for off and online media and all the travel details/agenda. MYFT is a brand focused on the Z Generation, having this in mind we launched the new collection with a trip to Dublin, taking three Brazilian influencers to enjoy the Spice Girls concert. All the communication and digital content was ab
• adidas Pride PackDuring the launch of the adidas Originals Pride Pack my team was responsible to choose the personas to represent the LGBTQ+ community, organise the photoshoot and styling of each look. On the PR side we achieve more than £1M on organic media and a social engagement of +100K.
• Lush: #tambéméviolênciaDevelopment of the concept, team coordination and PR management to launch and pitch articles regarding the first Brazilian campaign from Lush Cosmetics. ​ +£6K collected and donated to the NGO Artemis + 600 organic posts on Instagram +3 tv results

Work history

Business ManagerBenefit Cosmetics
Dec 2019Bournemouth, United KingdomFull Time
Management of the Brow Bar team focusing on improving sales and customer service, working in collaboration with the Regional Sales team. Training and developing the team to ensure consistency and quality in their execution of company guidelines besides maximize business potential.
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Marketing Manager8DOL UK
Aug 2019 - Nov 2020Bournemouth, United KingdomFull Time
Maintaining and developing the business through marketing strategies. Key responsibilities include overall planning, developing and measuring success of the marketing strategy and plan, budget control, planning and production of press and mail advertising material and increase the online presence of the brand with web content management. Supporting the team to identify projects gaps and how to improve processes. Ambassadors program developing, KPI tracking and event planning.

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Skills

• Digital Communication
• Commuications
• Communication Strategy
• Public Relations
• Influencer Engagement
• Influencer Management
• Influencer Marketing
• Marketing Management
• Marketing Strategy
• Content Marketing
• Social Media
• Digital Marketing
• Reporting Analytics
• Reports
• KPI Reporting

Education

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MasterFaculdade Cásper Libero
Jan 2012 - Dec 2014São Paulo, Brazil
Advertising and Marketing Management
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BAPontificia Universidade Católica do Paraná
Jan 2007 - Dec 2010Curitiba, Brazil
Mass Communication - Journalism

Awards

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Prêmio Sangue Novo de JornalismoSindicato dos Jornalistas do Paraná
Best Documentary Film - Imprensa de Batom