Spinnup at Soho Radio
Last week, Spinnup took over the radio waves on Soho Radio. Pulling from my days in radio, I pulled together 5 days of specialist programming from the world of Spinnup & introduced a whole new audience to these budding international artists. For me, the best ROI is seen in the community which was seen everywhere from the Instagram posts of gratitude (over 50+ organic posts) to live sets that were pressed on vinyl. Projects like this are needed to band together with the independent music community, whilst building a collaborative portfolio for 60+ artists. The week culminated in a branded event with Jagermeister and was hosted by Jess Iszatt (Magic, BBC).