In 2018 Spinnup, Universal Music's SaaS distribution platform for independent artists, underwent a full re-brand. As Spinnup's brand manager I worked closely with agency Dragon Rouge, from research and analysis through to brand positioning, messaging and visual identity. Together we developed a clear set of brand guidelines and tone of voice for our teams around the world to follow, creating one cohesive brand that resonates with independent artists everywhere.
To launch the rebrand we re-built the website, re-skinned all social channels, produced a suite of new video content, created educational PDF guides for artists and printed a line of new merch - all in English, French, German, Spanish & Japanese.
One year post re-brand, survey results showed that the brand was the leading reason for artists choosing to sign up to Spinnup.