I’m an experienced creative strategist, copywriter, and content producer with over a decade of experience working with some of the world’s biggest entertainment, tech, and lifestyle brands. I have a passion for clever campaigns and great ideas, using research and data to guide content strategy and serve the right content at the right point in the journey.
Find out more and get in touch at georgiekoch.me
Projects
- UX WritingI've been writing all UX copy for SaaS Spinnup, Universal Music's distribution service for independent artists, since 2016. Working closely with the development team I help shape the product's UX and customer journey through copy, helping artists navigate the sometimes complex & confusing world of digital music distribution. Through customer research, we found the simplicity and helpful guidance provided throughout the release creation process to be one of artists' leading reasons for using th
- Vans Musicians WantedI worked on the brand partnership between Spinnup/Universal Music and Vans APAC for their annual Musicians Wanted campaign. Working together on content, branded assets, an artist photoshoot, a live pop up and the judging of the campaign, Spinnup also offered all participants the chance to release their entrance song on DSPs for free. https://www.vans.com.my/news/post/vans-musicians-wanted-competition-2020.html https://www.vans.com.hk/en/news/post/vans-musicians-wanted-concert-finalists-2020.h
- whynow Frontier ShowThe whynow x Spinnup Frontier show is a weekly online radio show created with arts and culture platform whynow. Each episode featured a different Spinnup artist for one hour, playing their music and delving into their creative processes in an interview with Scarlett O'Malley https://staging.whynow.co.uk/series/content/frontiershow https://the-imn.com/2021/07/29/spinnup-releases-the-whynow-x-spinnup-frontier-radio-show/
- Vacheron Constantin x Abbey Road Studios - One of Not Many Mentorship ProgramI was fortunate enough to work on a brand collaboration with luxury watch brand Vacheron Constantin, Universal Music, Abbey Road Studios & Woodkid. Continuing their One of Not Many mentorship program, Vacheron Constantin paired two independent artists with world-renowned French musician and director, Woodkid at Abbey Road Studios. The mentoring sessions saw the independent artists, Ewan J Phillips and Shakira Alleyne, bring a demo they were struggling with to Woodkid for his expert advice to st
- Spinnup Re-brandIn 2018 Spinnup, Universal Music's SaaS distribution platform for independent artists, underwent a full re-brand. As Spinnup's brand manager I worked closely with agency Dragon Rouge, from research and analysis through to brand positioning, messaging and visual identity. Together we developed a clear set of brand guidelines and tone of voice for our teams around the world to follow, creating one cohesive brand that resonates with independent artists everywhere. To launch the rebrand we re-buil
- IWD: The Church Studios x Foundation FM x Spitfire Audio x SA RecordingsPaul Epworth's The Church Studios, in collaboration with Foundation FM, Spitfire Audio and SA Recordings created an event to commemorate International Women’s Day. Held on 8 and 9 March, the event aimed to address gender parity in the music production and audio engineering industry. The event saw some of the industry's most gifted engineers and producers share their knowledge and skills with 30 of their aspiring counterparts through specific workshops, live demonstrations and a panel event in
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Projects credited in
- Abbey Road Studios x SpinnupSpinnup artists Indigo Palace & BLOOM wrote and recorded their new track 'Storm' using Abbey Road's new Topline app. The track was written with the app and recorded in Abbey Road's The Gatehouse studio. Read more about the recording here: https://Spinnup.lnk.to/StormAbbeyRoad Stream or buy 'Storm (feat. BLOOM): https://Spinnup.lnk.to/Storm Download Topline on the App Store: https://Spinnup.lnk.to/ToplineApp Film by Antonia Luxem: www.antonialuxem.com
- Potluck Zine: Issue 5 - Sausage Pasta 'til I DieFeature for Issue 5 of food magazine Potluck Zine. Buy the issue here to read the full article: https://www.potluckzine.co.uk/product-page/pre-order-issue-5-rituals Excerpt: "The process of making sausage pasta is so ingrained in my psyche I could do it in my sleep. I’m fairly sure I have in my dreams. Despite about 10% of its cooking process being from scratch, I feel that it somehow belongs to me. I hear other people apparently make other types of sausage pasta, but honestly, I don’t want to
Work history
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Freelance CopywriterFreelance
London, United KingdomFreelance
From feature articles to listicles, scripts, reviews, website copy and beyond, I have written for every medium and (it feels like) every industry in both freelance and full-time capacities. I love writing good, clear copy that doesn’t sacrifice substance for style, or vice versa. In addition to my writing, I’m currently the editor of the Accidentally Wes Anderson platform-which has an audience of close to 2 million-and their team of freelance writers.
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Content & Communications ManagerUniversal Music
- London, United KingdomFull Time
Content & Communications Manager for UMG's SaaS brand Spinnup. Managed the Spinnup brand, developing its tone of voice and messaging, and executed all internal and external copywriting, communications and content for the brand & its partnerships globally (and in five languages.)
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Skills
- Marketing PR
- Visual Arts
- Copywriting
- Client Services
- Creative
- Problem Solving
- Project Management
- Popular Culture
- Communications
- Excel
- Office
- Photoshop
- Powerpoint
- Ideas Development
- Content Copywriting
- Content Production
- Writing
- Brand Copywriting
- Brand Positioning