Sports Direct - 'School Starts Here'

In the run up to the new school year, I was Casting Producer working with Rose Waite Studio on Sports Direct's 'School Starts Here' campaign fronted by TikTok stars Ollie Ball and Jacob Pasquill. The 30- and 60-second films, directed by Joao Retorta through Bullion Production, that depict the importance of community and groups for children. The campaign showcases Sports Direct's new look and positions it as the go-to destination for all back-to-school needs.