SportStylist is a website for women that provides advice on all sports: everything from equipment and the best sportswear to nutrition and get started guides.
I was hired by SportStylist to build the editorial strategy of this exciting new platform. In the first few months, we worked together to establish the tone of voice, brand and editorial guidelines as well as establishing an editorial process to help organise and stay on top of content opportunities.
My remit involved the following; Managing their editorial calendar;
Setting up and conduct interviews with high profile sportswomen; Coming up with creative concepts and engaging stories or competitions; Managing freelance writers; Attending press events; Writing articles; Input on their social media strategy; Staying current with events in the women’s sports world; Regularly communicate with brands and PR agents on new apparel releases.
I was also responsible for the creative concept behind promoted content opportunities to ensure that the piece offers a strong value-add to the reader as well as offering good exposure for the brand.