Lorna North

Lorna North

Freelance CopywriterUnited Kingdom
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Lorna North

Lorna North

Freelance CopywriterUnited Kingdom
Projects
  • Total Women's Cycling
    Total Women's CyclingTotal Women’s Cycling is the UK’s most popular cycling website for women with latest news, guides and reviews for all levels of Cycling. Total Women’s Cycling needed editorial cover over the summer and autumn and hired me to assist with the day to day running of the platform. With a background in cycling and writing, I provided written articles for the site and also ensure that their output of content on social media was relevant, engaging and returned hits to the site.
  • Nitro Digital
    Nitro DigitalNitro Digital is a fantastic digital agency in Soho, London. They work with a wide range of clients from a variety of different industry sectors including the healthcare and pharmaceutical industry, finance, media, and the charity sector. Before setting up my own business, I spent a year at this agency working as an account manager and getting to understand the pharmaceutical industry and the clients that Nitro works with. I worked with large, global pharmaceutical companies to come up with digital strategies that would add value to the patient and which also adhered to the strict regulations within the industry. Now, in a freelance capacity, I continue to provide this consultancy by providing consultancy on their content strategies. All of these digital assets that are built within the agency need content and I help establish the wording, sentiment and ensure that it remains compliant. A breakdown of my services is as follows: Web content writing; Copywriting; Proof reading; Content consultancy; Client management.
  • SportStylist
    SportStylistSportStylist is a website for women that provides advice on all sports: everything from equipment and the best sportswear to nutrition and get started guides. I was hired by SportStylist to build the editorial strategy of this exciting new platform. In the first few months, we worked together to establish the tone of voice, brand and editorial guidelines as well as establishing an editorial process to help organise and stay on top of content opportunities. My remit involved the following; Managing their editorial calendar; Setting up and conduct interviews with high profile sportswomen; Coming up with creative concepts and engaging stories or competitions; Managing freelance writers; Attending press events; Writing articles; Input on their social media strategy; Staying current with events in the women’s sports world; Regularly communicate with brands and PR agents on new apparel releases. I was also responsible for the creative concept behind promoted content opportunities to ensure that the piece offers a strong value-add to the reader as well as offering good exposure for the brand.
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Work history
    Freelance Content Marketer
    I have over a decade's experience in digital written content and I now provide freelance consultancy to clients who need support establishing a strong content strategy across all their digital channels. A lot of my work is within the sports industry, advising publishers and brands on how they can use content to tell the best story about their product. I have also written for the professional services, hospitality, financial and pharmaceutical industries, the charity sector and lots of other small businesses and start-ups. I provide: - Written Content - Digital Marketing Advice - Sales Copywriting - Blogger & Influencer Marketing Support A full description of my services is listed here: http://www.queenofthemile.com/freelance-writer/
Skills
  • Writing
  • Editing
  • Blogs
  • Web Content
  • Powerpoint
  • Word
  • Digital Marketing
  • Content and Media Writing
  • Copywriting
  • Social Content Strategy
  • Writing Editing Skills
Education
    Diploma in Digital Marketing
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    Diploma in Digital Marketing
    English Literature
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    English