Spot Design Market • Spring Edit 2020
Concrete Nature worked with Spot Design Market to create the visual identity of their 2020 Spring Edit. The studio started by creating a playful colour palette combining dusty pink, soft mint, custard yellow and pastel pink to celebrate and convey the blissfulness of the season. The colour palette was deployed across all collateral material from poster to social media images to establish the unique look & feel of this edit.
As a primarily physical entity, Spot had to adapt to translate their carefully curated market into an online experience as the global situation rapidly changed. The studio expanded Spot’s digital toolkit to create dynamic, engaging and eye-catching visuals to stand out from the crowd while being true to their core values and identity.