Spotify & Mind - Music speaks when words can't

Currently 1 in 4 people are affected by mental health. Often friends, family and colleagues want to reach out and offer support but are unsure on what to say, so the conversation is never started. Spotify will team up with Mind to show that music speaks when words can’t. A multi-media campaign will launch, allowing people to start a conversation through Spotify, by sending a supportive song to someone that needs it. The campaign gets the message out through press adverts, as well as ads in places they know people talk to each other, with the aim to get us supporting those suffering.