One half of the creative team Lauren and Issy. I am a creative advertising student at the University of Gloucestershire. I have spent the last three years by Issy's side solving problems, glued to our MacBook’s, making messy mind maps, and dancing together. We are a passionate pair, always ready to improve. Essentially, we now want to put our thinking caps to good use and make some really great stuff.
- Spotify & Mind - Music speaks when words can'tCurrently 1 in 4 people are affected by mental health. Often friends, family and colleagues want to reach out and offer support but are unsure on what to say, so the conversation is never started. Spotify will team up with Mind to show that music speaks when words can’t. A multi-media campaign will launch, allowing people to start a conversation through Spotify, by sending a supportive song to someone that needs it. The campaign gets the message out through press adverts, as well as ads in
- Cathedral City - You don't have to be extra mature to eat itNo matter how old we are, we never really act our age. In fact, two thirds of grown-ups confess to acting like big kids. Cathedral City wants to celebrate those who embrace their inner child. They do this by launching an integrated campaign that shows people although their cheese is extra mature, you don’t have to be extra mature to eat it.
- Self-care by Audible - A novel way to look after your mindBetween working, travelling, chores and everyday stresses we often don’t find time for self-care and it shows. Audible introduces a new self-care campaign to show that listening to audio books can be a novel way to look after your mind. It aims to get people working on their wellbeing through listening to audio books as they are proven to help manage mental health and reduce stress. They are also easy to plug into anytime, meaning people can take care of their mind anywhere, anytime.
- First Mile - Turn that drawer into something moreIt feels like new guidelines and restrictions are published every week on what you can and can’t recycle. With no one knowing what to do with all their junk, that drawer is born. The one full of batteries with questionable life, leads for appliances you don’t even own, and all your old phones that you couldn’t trade in. This First Mile campaign shows people they can turn that drawer into something more using a First Mile RecycleBox, helping to reduce landfill and save our planet.
- eBay - Swap to sustainableFast fashion is destroying our planet. Each year 430,000 tonnes of clothing from our wardrobes are going to waste, causing an emission of greenhouse gases and accelerating climate change. eBay’s new campaign gets more people purchasing preloved as extending an items life by just three months would reduce the waste footprint by a huge 10%.
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Projects credited in
- University of Gloucestershire, BA AdvertisingFrom big conceptual ideas across digital, social, tv, and print, to creative strategies, art direction, copywriting and brand storytelling, the BA Advertising degree at the University of Gloucestershire will give you the practical, hands-on skills to make it as a successful advertising creative, because it's taught by industry creatives. https://www.glos.ac.uk/advertising https://www.methodinthemadnessuog.com10
- Nationwide Degree Show: The VaynerMedia CurationThe Nationwide Degree Show is a collection of work from art & design students, who's final year shows have been cancelled due to COVID19. What started as an initiative by Fresh Meet to plaster billboards across the UK with student work, has now resulted in an online collection of over 1000 submissions from over 100 universities and 17 creative disciplines. The Curation Series is a programme of student work selected by industry leaders, creative pioneers and trendsetters. Below you will find a7