Spring Summer 2017 Digital Dreamland Collection

For SS17, Camilla Elphick conjures a digital dreamland filled with pop motifs and hyper colour. The designer dove into the world of Vaporwave, the internet-born music and art movement of the early 2010s defined by retro aesthetics, cyber art and consumer culture.
The collection calls to mind a cyber girl in a virtual world. She listens to elevator music while wearing the crystal-embellished Future Wave sandals and explores the futuristic metropolis of Tokyo in the Love, Dream and Happiness boots, featuring Japanese symbols in hot pink embroidery – a key detail throughout the collection.
There are new characters too. Oh David! is this season’s statement sandal, showcasing David and Venus de Milo with pixelated detailing – a reference to Vaporwave’s depictions of classical sculpture alongside contrasting digital imagery. Meanwhile, Cyber Girl andVenus join the PEZ collection for SS17, featuring the iconic heel in new metallic finishes.
Also this season, Camilla Elphick debuts a collaboration with Smiley with eye-catching styles featuring the iconic motif, inside – thanks to a hidden Smiley at the heel – and out. In holographic leather, the Raise a Smile pump promises to live up to its name.

Team Credits

Camilla Elphick

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  • Creative Director & Shoe Designer

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Camilla Elphick
Creative Director & Shoe Designer