SPYDER POSTER

As part of a university group project we were asked to create a marketing communication strategy for Spyder, aimed at Gen-Z consumers. For our strategy, I created some posters that represented our new Spyder communication style. We believed it would attract Gen-Z consumers into wanting to wear Spyder because it encompasses vintage and gorpcore trends that are popular among this generation. This was my first time attempting graphic design, I used Canva to create the posters and I am quite happy with how it turned out :)