About me
I am a Press Officer at The Design Collective, a London based PR and Communications agency for design and luxury lifestyle brands.
I studied International Fashion Marketing (MA) at Regent's University London.
Alongside my masters I worked on the branding for my small business on Depop, where I sold hand-picked and/or pre-loved clothing items. By staying active and committed I saw a growth in my sales which was very rewarding. I was approached by Depop who selected me to take part in their Level Up Programme 2022, I gained new skills and insider knowledge from this exclusive course.
Projects
- Trend Spotting - Ruched on RepeatThis is part two of my series where I identify key trends in the fashion industry (2023). This trend looks at hyper-texture which is created using fabrics that can be easily manipulated. Details such as ruching and gathering have become popular additions to garments this year. Below I have selected some of my favourite products of this trend ranging from dresses, to gloves, to bedding.
- Fashion Branding CollaborationFor this project we were given the task to create a collaboration between a fashion brand and any other brand or artist of our choice. I chose Djerf Avenue, a Swedish brand owned by Matilda Djerf and perfume brand Jo Malone London. I believe the aesthetic and values of these two companies fit very well together and they both have benefits to gain through this collaboration.
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Work history
Press OfficerThe Design Collective
London, United KingdomFull Time
Fashion InternWonderland Magazine
London, United KingdomInternship
- Handled the returns of press and shoot samples in an organised manner to ensure each item was delivered to the correct PR agency around London.
- Supported the fashion assistant in packing returns for shipping and organising the stock room required me to take initiative and systematically sort clothing into the correct locations.
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Skills
- Customer Service
- Creating Moodboards
- Teamworking
- Sample Management
- Media Communication
- Press Liaison
Education
R
R
International Fashion MarketingRegent's University London
London, United Kingdom
I am currently studying International Fashion Marketing (MA) in London. I am currently a Student Representative which involves listening to my peers and documenting their feedback to report back in monthly meetings. I enjoy being a voice for my classmates and making valuable changes to benefit learning.
U
U
B.Sc. (Hons) Biomedical SciencesUniversity of Birmingham
- Birmingham, United Kingdom
I studied for three years at the University of Birmingham and worked hard to graduate with a 2.1 in Biomedical Science. In my final year I completed a research project in a novel area of research. I loved my time at university, it taught me to become a focused and independent learner as well as being able to work as a team despite studying from home during lockdown. During my time at university I ran my own personal Depop account which I thoroughly enjoyed managing. It sparked an interest in me and now I am looking to gain a wide range of experience within the marketing and retail industry.
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Awards
Zara All StarZARA
The winner of Zara All Star, voted for by the Management Team, is awarded to an employee for displaying fantastic overall performance, providing the best customer service, going the extra mile, displaying a positive attitude and for being an active team player. (Zara Cardiff)