Square

Square required a vibrant OOH display campaign to reflect the importance of their contactless product offering to small businesses. This typography lead concept is based around the lyrics of the British war-time song “The Thing-Ummy-Bob’ by Gracie Fields, which was used in the brand’s accompanying TV campaign. The compositions hero the contactless product, with the typographical designs characterising it as a humble and hard working asset to local businesses of any size or speciality.