SquareWell Partners

Brand development for SquareWell Partners, an advisory boutique, comprised of multidisciplinary experts, that monitors investor behaviour and preferences to support companies’ decision-making processes. During the process of designing, our first aim was to move away from the usual boredom of the corporate environment but creating an innovative yet established brand. The graphic mark and the strong contrast of the colours are the key elements forming a dynamic and a welcoming structure for the brand. The Progress Group is a quarterly published journal prepared by SquareWell Partners. Each Progress Group has different participants with the aim of publishing a concise report.