Working with MKTG INC., we pitched and subsequently won the launch of the Under Armour brand into the UK with the idea of a ‘Storm Chamber’ and famous talents including professional golfer Jordan Spieth and Sky TV presenter Kirsty Gallagher heroing the brand at St. Andrew’s golf course.
The Storm Chamber is a mobile experience designed to showcase Armour Storm’s performance against the elements at The Open Championship. The event features talent from across multiple disciplines speaking of the brand’s credibility across sport and increasing a media hook.