St.Ives Brewery - Time For St.Ives

With a second lock down in full swing and many pubs and restaraunts closed, sales had evaporated. A client of over ten years it was time to optimise the brand. I approached the business owner with a proposal to take his business online and refresh the brand along with a Shopify site and various integrations. Time for St.Ives is the campaign creative. It taps into a positive mindset and unlocks nostalgic experiences from Cornwall. A destination focus to the creative was critical but all too often we see turquoise and white sand. I wanted to create a real sense of time and place. Shots captured sequentially tell a moving story even when static. It connects in the brain and builds an authentic moment in time.