Projects
- St.Ives Brewery - Time For St.IvesWith a second lock down in full swing and many pubs and restaraunts closed, sales had evaporated. A client of over ten years it was time to optimise the brand. I approached the business owner with a proposal to take his business online and refresh the brand along with a Shopify site and various integrations. Time for St.Ives is the campaign creative. It taps into a positive mindset and unlocks nostalgic experiences from Cornwall. A destination focus to the creative was critical but all too
- Kuoni - Experience SharedSimple, memorable and shareable. Aren’t shared experiences just better all round? That you’re willing to share them is proof of this. It’s the start of an invitation in, it’s warm and welcoming. We’re not selling, we’re sharing. We won’t talk at you, we’ll chat with you. It’s instantly digital too. That’s what people do online. Share stuff. It’s real life travel expertise. It’s inspiring and it’s this expert knowledge that sells a Kuoni holiday. It’s an invitation to be more inspired and
- Trek America - #iTrekHereWe created an overall campaign and identity: #iTrekHere designed to appeal to their young target audience It’s a call to action. Using a hashtag, it’s a stamp, a seal of approval, a real experience. It’s all about creating a real sense of fun and adventure, tapping into the reasons young people travel. We created an equally fun and engaging campaign site page to support all the content. It includes an overview of the trek, bios on our famous vloggers/blogger, live updates from their trips plus
- Columbus Direct - #WeLiveNowWe needed a creative idea that allowed Columbus Direct to talk about travel in a wider context other than their Travel Insurance product. So we took the Columbus Direct brand proposition, “Let’s make the most of life” and added a more adventurous slant to it: #WeLiveNow. #WeLiveNow is about celebrating the confidence to explore new things and challenge yourself – Columbus Direct enables you to do great things. We designed a hub to live on the Columbus Direct website, as a place for valuable and
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Work history
Creative Head - DigitalDesignate
- Brighton, United KingdomFull Time
Creative lead on digital projects, art direction and concepting across a wide range of clients sectors including travel, pharmaceutical, financial and charity.
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Digital DesignerGyro London
- London, United KingdomFull Time
Crafting engaging award-winning campaigns for one of the world’s largest B2B agencies for clients such as Sony, William Grants, Hewlett Packard, T-Mobile, UPS and Virgin Atlantic.
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Skills
- Advertising
- Film
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- UX
- Social Advertising
Education
BA (Hons) Graphic DesignFalmouth University
Falmouth, United Kingdom
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(BA hons) Graphic DesignFalmouth Colleg Of Arts
- Falmouth, United Kingdom
Awards
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Best use of social mediaTMA
Best use of social media for Disney and P&O Ferries campaign