STA Travel
'Start the Adventure' needed bringing to life in a way that engages with students and generation Z - and what do all youngsters love? A bit of technology! This campaign centres around the use of smartphone technology and augmented reality. It creates immersive experiences around city centres so that STA Travel can transport people to another country using their smartphone cameras.
To keep with the interactive theme, I wanted my print ads to work in both print and video when captured on smartphone cameras.When people hold their cameras up to the adshel or billboard it will download a short video to their mobile device so that they can watch the print ad come to life and learn more about STA Travel.
Companies
STA Travel
- Non Creative Industries