- STA Travel'Start the Adventure' needed bringing to life in a way that engages with students and generation Z - and what do all youngsters love? A bit of technology! This campaign centres around the use of smartphone technology and augmented reality. It creates immersive experiences around city centres so that STA Travel can transport people to another country using their smartphone cameras.
- MartiniTechnology allows us to maintain the illusion of closeness without seeing our friends in person, so Martini wanted to find a way to encourage consumers to spend more time together through a brand experience that celebrates Martini’s campaign idea ‘Let’s Make Time’. This experience will be the Martini Time Out Tent; a space for drinks with friends, and strictly no phones.
- ADT AlarmsThere's so many security companies out there, so what makes ADT so different? Well ADT are one of the few that you can be sure to put your trust in because without all the added extras, security is just, well.. their thing. This was a live brief set to us by Jaywing in Leeds whilst in our second year at university. I worked with three other creatives on this campaign that was chosen as the winner, and we were awarded with a placement.
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Projects credited in
- Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how22