ADT Alarms
There's so many security companies out there, so what makes ADT so different? Well ADT are one of the few that you can be sure to put your trust in because without all the added extras, security is just, well.. their thing. This was a live brief set to us by Jaywing in Leeds whilst in our second year at university. I worked with three other creatives on this campaign that was chosen as the winner, and we were awarded with a placement.
Below are some radio adverts that we recorded for our campaign. We created characters that each had their own ‘thing’ and we linked these to a benefit of ADT. These introduce Sandy and Karen, and how ADT can help them do the things they love.