Gina Mcdowall
Available

Gina Mcdowall

Art DirectorLeeds, United Kingdom
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Connections
Kristian Limpert
Will Oates
Oliver Snell
Gina Mcdowall
Available

Gina Mcdowall

Art DirectorLeeds, United Kingdom
About me
Graduate art director working in a creative team
Projects
  • Durex
    DurexOur challenge for the Durex brand was to help bridge the gap between disability and sexuality. This is ABLE a safe space for people with disabilities to embrace their sexuality.
  • Homebase
    HomebaseWith an opportunity coming out of quarantine 2020 to reintroduce people's kitchens as a social space again rather than just being a necessity we proposed to change the model names to destinations. Reflecting on the holidays people missed and the money they have free to spend because of it, each name reflects on the features of each of the 12 models.
  • Recycle For Wales Initiative
    Recycle For Wales InitiativeAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
Projects credited in
  • ADT Alarms
    ADT AlarmsThere's so many security companies out there, so what makes ADT so different? Well ADT are one of the few that you can be sure to put your trust in because without all the added extras, security is just, well.. their thing. This was a live brief set to us by Jaywing in Leeds whilst in our second year at university. I worked with three other creatives on this campaign that was chosen as the winner, and we were awarded with a placement.
  • Leeds Arts University, BA (Hons) Creative Advertising
    Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
  • Recycle for Wales
    Recycle for WalesAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
  • British Heart Foundation
    British Heart Foundation1/5 people that suffer a heart attack get readmitted with a second within 5 years. A staggering number of patients will stop following doctor’s orders by taking medication and following lifestyle recommendations on accounts of feeling well. Insight - Heart attack survivors are responsible for their own recovery. Our highly targeted campaign in the audiences local areas, in places of long dwell time like tube stations and bus stops, aims to remind them the significance of following doctor’s ord
  • Jet2 City Breaks
    Jet2 City BreaksA campaign highlighting how much you can get in such a short amount of time on a Jet2 City Break.
  • Durex
    DurexOur challenge for the Durex brand was to help bridge the gap between disability and sexuality. This is ABLE a safe space for people with disabilities to embrace their sexuality.
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Education
    Leeds Arts University logo
    Leeds Arts University logo
    Creative AdvertisingLeeds Arts University
    Leeds, United Kingdom