Gina Mcdowall
Available

Gina Mcdowall

Art DirectorLondon, United Kingdom
+ Info

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Connections
Pip Jamieson
Rory Russell (Posterboy)
Ruby Randall-Cutler
Gina Mcdowall
Available

Gina Mcdowall

Art DirectorLondon, United Kingdom
About me
Hi, I’m Gina! Art director and part of a creative duo with 4 years experience working across FMCG, healthcare, and B2B. Whatever the challenge we'll take it on with enthusiasm and creative spirit. Get a taste for what we're like at: www.gizandgina.rocks
Projects
  • Amdocs: Choose your expert
    Amdocs: Choose your expertAmdocs is far more than just a software vendor. While many in the industry know them for their billing technology, over 60% of their revenue actually comes from IT services. In the past, Amdocs was primarily known for billing solutions, but today, they’ve expanded across the entire telco IT service landscape. Now, it’s as simple as choosing the right expert to join your team.
  • British Gas: Nightmares
    British Gas: NightmaresWhen things go wrong with your boiler it can feel like a nightmare. A broken boiler can turn your home into a house of horrors—freezing nights, icy showers, and a chilling sense of dread. To capture this feeling, our campaign brings boiler breakdowns to life through the dramatic, suspenseful style of classic horror movie posters. By leaning into this playful yet relatable concept, we turn a household nightmare into an unforgettable campaign that reminds customers British Gas is always here to sa
  • Verquvo: Escaping the Cycle
    Verquvo: Escaping the CycleCollaborating with animation studio Mummu we created an animation to raise awareness among doctors about the additional steps they can take for patients with worsening heart failure, we developed a compelling visual animation. For the voiceover, we had the privilege of working with an incredible VO artist who had personally experienced a worsening heart failure event. His firsthand perspective added authenticity and emotional depth to the animation, and we are incredibly grateful for his contri
  • Monzo: Reactive Social Content
    Monzo: Reactive Social ContentPromoting Monzo’s split the bill feature with an ongoing social campaign reacting to feuds with celebrities and media personalities. Targetted social ads will help us join in the conversation around reality shows and celeb gossip. reminding our audience that know matter who you fall out with, Monzo is always on your side!
  • Cimate Clubcard
    Cimate Clubcard
  • Mind: Time to Talk Day
    Mind: Time to Talk DayTime to Talk Day is the nation’s biggest mental health conversation—a day dedicated to bringing friends, families, communities, and workplaces together to talk, listen, and make a difference. For 2025, our campaign is inspired by a simple insight: people often have their most meaningful conversations while sitting down. Whether it’s around the kitchen table, on a park bench, or in a break room, sitting creates space for open and honest discussions. This year, we’re encouraging everyone to take a
Projects credited in
  • ADT Alarms
    ADT AlarmsThere's so many security companies out there, so what makes ADT so different? Well ADT are one of the few that you can be sure to put your trust in because without all the added extras, security is just, well.. their thing. This was a live brief set to us by Jaywing in Leeds whilst in our second year at university. I worked with three other creatives on this campaign that was chosen as the winner, and we were awarded with a placement.
  • Leeds Arts University, BA (Hons) Creative Advertising
    Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
  • Recycle for Wales
    Recycle for WalesAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
Work history
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    Art DirectorMcCann Enterprise
     - London, United KingdomFull Time
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    Art DirectorDDB Remedy
     - London, United KingdomFull Time
Education
    Leeds Arts University logo
    Leeds Arts University logo
    Creative AdvertisingLeeds Arts University
    Leeds, United Kingdom
Awards
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    Y
    YCN New NowYCN New Now 2019