British Heart Foundation

1/5 people that suffer a heart attack get readmitted with a second within 5 years. A staggering number of patients will stop following doctor’s orders by taking medication and following lifestyle recommendations on accounts of feeling well. Insight - Heart attack survivors are responsible for their own recovery. Our highly targeted campaign in the audiences local areas, in places of long dwell time like tube stations and bus stops, aims to remind them the significance of following doctor’s orders