Isobel Griffiths Copywriter

Projects

Recycle for WalesAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
Chipshop AwardsAn entry for The Chipshop awards I did recently, a gentle reminder that co-operative funeral care can be trusted to help families deliver their loved ones into the afterlife.
Jet2A recent university brief focusing on the personal change in identity we have as brits as soon as we go into 'holiday mode'

Projects credited in

24
Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
1
Monzo: Reactive Social ContentPromoting Monzo’s split the bill feature with an ongoing social campaign reacting to feuds with celebrities and media personalities. Targetted social ads will help us join in the conversation around reality shows and celeb gossip. reminding our audience that know matter who you fall out with, Monzo is always on your side!
Cimate Clubcard

Skills