Isobel Griffiths
Available

Isobel Griffiths

CopywriterLeeds, United Kingdom
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Connections
Kate Crawford
Ebun Ajayi
Ella Warwick
Isobel Griffiths
Available

Isobel Griffiths

CopywriterLeeds, United Kingdom
Projects
  • Jet2 City Breaks
    Jet2 City BreaksA campaign highlighting how much you can get in such a short amount of time on a Jet2 City Break.
  • British Heart Foundation
    British Heart Foundation1/5 people that suffer a heart attack get readmitted with a second within 5 years. A staggering number of patients will stop following doctor’s orders by taking medication and following lifestyle recommendations on accounts of feeling well. Insight - Heart attack survivors are responsible for their own recovery. Our highly targeted campaign in the audiences local areas, in places of long dwell time like tube stations and bus stops, aims to remind them the significance of following doctor’s ord
  • Durex
    DurexOur challenge for the Durex brand was to help bridge the gap between disability and sexuality. This is ABLE a safe space for people with disabilities to embrace their sexuality.
  • Homebase
    HomebaseWith an opportunity coming out of quarantine 2020 to reintroduce people's kitchens as a social space again rather than just being a necessity we proposed to change the model names to destinations. Reflecting on the holidays people missed and the money they have free to spend because of it, each name reflects on the features of each of the 12 models.
  • Recycle for Wales
    Recycle for WalesAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
  • Chipshop Awards
    Chipshop AwardsAn entry for The Chipshop awards I did recently, a gentle reminder that co-operative funeral care can be trusted to help families deliver their loved ones into the afterlife.
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Projects credited in
  • Leeds Arts University, BA (Hons) Creative Advertising
    Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
  • Recycle For Wales Initiative
    Recycle For Wales InitiativeAn initiative getting students in Wales to recycle their food waste. We reminded them to recycle with posters mimicking famous band posters that could be used to decorate their halls, made a cookbook to help them get used to cooking at uni, used a partnership with food delivery companies to send them reminders, and planned a food waste powered festival on campus to show how the power from food could be used and give them motivation.
  • Homebase
    HomebaseWith an opportunity coming out of quarantine 2020 to reintroduce people's kitchens as a social space again rather than just being a necessity we proposed to change the model names to destinations. Reflecting on the holidays people missed and the money they have free to spend because of it, each name reflects on the features of each of the 12 models.
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Skills
  • Advertising
  • Ad Copywriting
  • Creative Direction
  • Marketing
  • Copywriting
  • Creative Solutions
  • Advertising Campaigns