Stamp the Wax x Dangerous Don

This intimate basement soirée celebrated the coming together of mezcal and underground music for the first time. Brief: to place Dangerous Don Mezcal as the drink of choice amongst late night party drinkers. To gain authentic respect from music collectives based in London, the UK and beyond. To align Mezcal’s purist values with those similar of the underground music community and the leading figures that influence change. Outcome: strong relationship with Stamp The Wax, one of the UK’s most prolific underground music media platforms. Exposing the Dangerous Don brand and story to a pool of influential DJ’s and music enthusiasts. Brand association through online and social media campaign.