Stance - Fuck Predictable

  • Jacob Pritchard

Creativity Leads a life of its own, it ignores templates, recommendations and paths. It makes its own way, that's why creative ideas are unpredictable. They're unique, new and unexpected, but genius nevertheless.​This is exactly how Stance is. - They challenged us to expand their world for the new underwear section of their brand, so we gave some ideas of how to express their unpredictability and creative nature of many communities around the globe.​ Stance is unique because of its commitment to its community. Their Punks and Poets are from so many backgrounds, and that is what we are celebrating. Inviting all their communities to help Stance expand their world. 


  • STANCE logo


    • Design