This advertisement was created in 2018 as a sale piece that would be taken to multiple vehicle vendors in the Wyoming area. The original design was inspired and created with Toyota in mind and was sold to the Toyota of Laramie dealership. I really enjoyed making this design as I was able to use my marketing knowledge to come up with the idea and focus it on the target audience and the trends in the mid-west of America. This design was used for a large scale marketing campaign for the dealership with the design being used in the seasonal Frontiers Magazine, on a billboard on the interstate between Wyoming and Colorado, as well as in the local movie theaters. This design won the Wyoming Press Association Advertisement of the Year 2018 award for 'exceptional design'.