About me

Hola, My name is Jenny Perez Bermudez. I am originally from Spain but am now based in London. I am a graphic designer and marketing executive that has experience working across a variety of sectors, a variety of design styles in Spain, the United Kingdom, and the United States of America.

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Projects

• The Scale of Goodness - Perkins AdvertisementThis advertisement was created for Perkins Restaurant & Bakery, a local restaurant in Laramie, Wyoming. The design was created to be used as a magazine advertisement but could be scaled up to be used in posters or flyers throughout the town.
• Stand Out - Toyota AdvertisementThis advertisement was created in 2018 as a sale piece that would be taken to multiple vehicle vendors in the Wyoming area. The original design was inspired and created with Toyota in mind and was sold to the Toyota of Laramie dealership. I really enjoyed making this design as I was able to use my marketing knowledge to come up with the idea and focus it on the target audience and the trends in the mid-west of America. This design was used for a large scale marketing campaign for the dealership

Work history

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Marketing ExecutiveMVF Global
Aug 2019London, United KingdomFull Time
At MVF Global I have two key responsibilities, creating and managing marketing campaigns on content discovery networks, and leading the creation of unique adverts to ensure our campaigns stand out. I manage campaigns with over £150K monthly revenue with an average margin of 60%. During my time in the CDN team, I have transformed struggling campaigns as well as several new products that have had successful launches. A large part of my success with MVF has been through my transformation of the creatives used by the CDN team (and the other marketing teams). I have used my graphic design skills to expand and diversify our advertisement catalogue that has given our campaigns a large CTR and CR boost. Previous to my arrival the team focused on static images, only using photoshop, with the occasional gif being tested - but not fully explored. Within my first few months in the team, I introduced the idea of colour psychology to create more intriguing creatives. Following this, I taught myself how to use After Effects, and created gifs and videos for my campaigns. These gifs had a conversion rate 3 times higher than the average that led to a sharp drop in costs, whilst also improving the contact rates for our clients. Due to the success, I was seeing with my gifs and videos, I began to teach the rest of the CDN team how to create intricate gifs and videos they could use to boost their campaigns; eventually leading a group that specialised in identifying and creating new winning ads.
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Graphic Design InternUniversity of Birmingham
Apr 2019 - Jul 2019Birmingham, United KingdomPart Time
During my final year studying at the University of Birmingham, I worked as a Graphic Design Intern at the University's Media Office. In this position, I was able to refine my skills using Illustrator and learn how to perfect my branding skills. I worked on a branding concept for the Mental Health Association and was the lead designer for a Graduation 2019 merchandise project.

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Skills

• Adobe Create Suite
• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Adobe After Effects
• Marketing Analytics
• Marketing Campaigns
• Photography
• Photography Editing

Education

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MSci Geography with International YearUniversity of Birmingham
Sep 2015 - Jul 2019Birmingham, United Kingdom

Awards

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Advertisement of the Year 2018Wyoming Press Association
Awarded for my Toyota of Laramie 'Stand Out' design that was featured in local magazines, newspapers, billboards and in movie theaters.