Standard Chartered Great City Race 2016

  • Tom Simmons
  • Shaal Karim

Every year since 2004, over five thousand people have taken part in the Standard Chartered Great City Race around the closed roads of the City of London in aid of Seeing is Believing, the bank's charity partner. I worked on the annual event 2014, 2015 and in 2016. The creative team were responsible for designing the event concept for the SCGCR hospitality and an event kit / branding canvas to be implemented across both the race & hospitality areas.

Agency: ALTER-AGENCY
Client: Standard Chartered PLC