2016 saw a wave of anti-Semitic attacks across New York State, largely attributed to racist sentiments throughout the 2016 election and its consequences. Governor Cuomo was steadfast to stand up and speak out strongly against the attacks to reiterate New York's culture of inclusivity.
Our digital team created a social, web, email and SMS campaign to raise awareness of a new hate crimes hotline, and reassure New Yorkers of The Governor's commitment to diversity.