STAR ON DISNEY+: THE BIG BINGE

  • Carol Bailey

My key objective for Big Binge was to make the LADbible Group audience aware of the breadth of range within Star by creating relatable moments around it. I created a LADbible Group original series where we got peers from the LAD audience, as well as a few well-known faces, to watch nothing but Star on Disney+ with their friends and family, creating genuine affinity for the new streaming service through relatable moments.

To make this content pop across each channel, we divided our ‘binging’ sessions into three
distinct themes. This allowed us to touch on multiple shows, shared experiences and banter.
We’ve all got that friend that hates horrors and can’t handle the drama of a high speed chase, and ones that love nothing more. So, for UNILAD I stired the emotions of our bingers by getting their reactions to some of the most action-packed moments on Star.
Loads of people were obsessed with the big blockbuster shows when they first came out. So, for LADbible, I reawakened the viewers passions with the most essential series available on Star.
On Tyla I lined up a few of the most relatable affectionate moments in the dating game for our bingers to enjoy… or cringe at.
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