I’m an end-to-end content creative and I work across all aspects of the process from concept and strategy right through to scamping, client presentations, production, art directing shoots and final delivery. I make content for brands that fuels the passions and interests of their audience in the platforms and moments that matter to them.
This is an end-to-end creative role focusing on social media and digital marketing accounts as well as new business opportunities. Involving initial research and strategy development, right through to creative concepting, story boarding, client presentations, directing photographers and videographers on shoots and briefing designers on final asset delivery. I also work closely with wider teams including paid media and account directors as well as clients to deliver the assets on time and to agreed spec. - End-to-end creative planner from research, to visulisation, to presentation and final delivery. - Responsible for planning content 3-5 months in advance for multiple clients across a range of disciplines. - Social content strategy - Creation of visuals and story boards to assist client buy-in. - Client liaison. - Create and deliver client presentations. - Copy writing. - On shoot art directing. - Shoot production: hold pre & post production meetings with all stakeholders to ensure creative is carried out to brief and creative plan. - Brief designers, photographers, videographers and paid media on execution of creative. - Build and deliver strong and persuasive creative pitch presentations with wider team members. - Lead more junior team members, acting as a point of support.
End-to-end role working alongside the Head of Social to help develop and produce regular insight driven, inspiring and shoppable brand video content. Working with the wider internal creative, buying and .com teams to identify key clothing stories as well as managing external video and production agencies to deliver tailored content across multiple touchpoints. - Lead the video strategy for New Look based on market insights and business objectives. - Work closely with the social team as well as wider business to design editorial content (short and long form) that can be used across multiple touchpoints and objectives. - Work with external video content agencies to deliver videos that align to brief budget. - Oversee all aspects of video shoots - pre and post production. - Identify, manage and deliver the syndication of content across own digital channels. - Deliver content innovation by constantly being aware of new opportunities for creative and new ways of video storytelling.
This role was all about redefining what social-first content meant for Topman. I developed a shoppable video content strategy that made the clothes the ‘co-star’ - alongside gifted and interesting talent. I worked across the business to identify key moments to explore and managed external video and media agencies to help bring it all to life, delivering award winning work along the way. I also developed an internal social ambassador program to deliver weekly content for email, blog, social and the website as well as being used in a Facebook ‘best in class’ case study. This role also saw me head- up the Topman magazine from concept and story-boarding, to onboarding guest editors, budgeting, printing and global distribution. - Development and delivery of video content strategy. - End-to-end management of external video production agencies. - Management of media agency to ensure plans are kept and executed on time. - Art direction of weekly video and photo shoots. - Production: pre & post shoots. Coordinating all clothing, stylists, make-up artists, models etc as well as sitting in the edit suite to deliver content on time and to creative spec. - Work with various stakeholders across the business to determine clothing stories and areas of interest. - Ensure stakeholder buy-in of projects for maximum impact across all touchpoints including .com, VM, design, email and brand marketing. - Strong financial management over budgets. - Management and delivery of brand content calendar. - Reporting on brand marketing activities & communicating throughout business. - End-to-end management of Topman magazine. - Inspire and manage Topman Social Ambassadors. - Develop and execute pitches/ new business cases based on insight and research to drive Topman forward.
Working directly with the Brand Digital Marketing Manager to plan, facilitate and run all digital marketing campaigns, large and small alike. I played a critical role ensuring the strategy and content creation was relevant to the Topman audience, encouraging brand advocacy at every touch point. Responsible for writing creative briefs, communicating marketing plans and overseeing the production process for all off and on channel marketing collateral.
This role enabled me to expand on my online content and marketing skills as well as being challenged with more areas of accountability. I led a photography team of four through re-platforming and vastly improved the onsite user experience by introducing new improved ways of working. I was responsible for coordinating all marketing assets, and campaign imagery from brands as well as developing Office tone of voice.
As Content and Marketing Assistant, I was heavily involved in creating various levels of creative content for on and o site campaigns. This included campaign photography and copywriting for emails, website, OOH advertising, product descriptions and social posts. As my role evolved I streamlined the product photography process by relocating the studio to the dispatch centre. From there I trained a team of photographers along with an image editor. I also set up a smaller creative studio in the London office for reactive use.
I set up the in-house product photography studio when it moved from an external supplier. Working independently, I developed and managed the product critical path from calling up samples, to shooting, editing and uploading to site. I also shot editorial for online, email and social.