Working closely with the art director, Jon Workman, I helped create a series of press ads to launch the Starbucks Rewards CRM programme. Taking its cue from the handwritten names on the takeaway cups, the creative uses a calligraphic approach. Ruth Rowland who specialises in hand lettering was commissioned to provide the illustration.
I designed and built the master key visuals, before artworking all subsequent press adapts for national press.